This project requires to develop a customer segmentation to define marketing strategy. The sample dataset summarizes the usage behavior of about 9000 active credit card holders during the last 6 months. The file is at a customer level with 18 behavioral variables
The clustering analysis on credit card data to develop customer segmentation and to define marketing strategy Edwisor
Requirement is to develop a customer segmentation to define marketing strategy. The dataset summarizes the usage behaviour of about 9000 active credit card holders during the last 6 month. The file is at a customer level with 18 behavioral variables.
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