Twitter is a popular social networking site that used by a variety of people for a variety of reasons.
One of the most interesting aspects of Twitter is that it provides users with real-time updates from users
all over the world. The problem explored by this work is to determine what effect, if any, a Twitter
presence has on interest in a website. An analysis of traffic patterns for a sampling of articles at the
New York Times website has been performed and compared to the Twitter contributions made by the official
New York Times’ Twitter account (@nytimes).
Over the course of one week, @nytimes generated 362 tweets that reference an article from its website.
On average, we found a significant increase in the rate of user comments for comments that were tweeted by @nytimes.