Never Forget Company is one of the largest business units operating as a Marketplace Platform, which connects buyers and sellers for B2B business models in Indonesia. The 3 main aspects that are important pillars in Never Forget Company's business process are Users, Items, and Transactions. To fulfill user needs, Never Forget Company categorizes the products provided based on their industry.
When buyers transact on Never Forget Company, they are given either retail or wholesale prices depending on the quantity of their purchase. Buyers will get a cheaper price if they buy in bulk or wholesale. Never Forget Company will make a profit (Revenue) from their take rate (percentage commission) generated from a transaction according to the category of product the seller is selling.
Never Forget Company wants to expand their business by customizing the targeted market they are aiming for by understanding the patterns in their transactional data over the years. To make these adjustments, Never Forget Company also has to consider how satisfied the users are in using their platform, therefore monitoring the transactions, including calculating the conversion rate from each process the user goes through during a transaction is necessary.
Never Forget Company needs several metrics and analysis that will be used to measure their transaction performance. This repository contains insights and solutions for Never Forget Company, following the instructions given.
