INCIDENTS calls indicators observables, because it's possible an observable doesn't indicate a compromise -- it could be a false positive.
Semantics aside, an observable is exactly what you think it is: an IP address, file hash, domain, URL, etc. that indicates bad activity.
It's easy! Find the ticket, click the "Observables" tab, then click "New Observable".
When you create an observable, INCIDENTS doesn't validate its name at all. You can create an observable with a defanged IP, a regular IP, or a malformed IP with 5 quartets, all perfectly fine.
Also, INCIDENTS doesn't know about, and is agnostic, to each observable's type. There's no additional functionality available if you add say, a domain, instead of say, an IP address.
You can view and search all of an incident's observables in one place. This is useful, for example, if you want to blacklist all of an incident's indicators after you close an incident or you want to check if an observable you've found has already been seen.
Simply visit the incident's Observables tab; it looks like this: