diff --git a/codegen/build_def.bzl b/codegen/build_def.bzl
new file mode 100644
index 00000000000..28b6232b339
--- /dev/null
+++ b/codegen/build_def.bzl
@@ -0,0 +1,44 @@
+""" Build rule for generating ML inference code from TFLite model. """
+
+load("//tensorflow/lite/micro:build_def.bzl", "micro_copts")
+
+def tflm_inference_library(
+        name,
+        tflite_model,
+        visibility = None):
+    """Creates a C++ library capable of performing ML inference of the provided
+    model.
+
+    Args:
+      name: Target name.
+      tflite_model: TFLite Model to generate inference from.
+      visibility: Visibility for the C++ library.
+    """
+    generated_target = name + "_gen"
+    native.genrule(
+        name = generated_target,
+        srcs = [tflite_model],
+        outs = [name + ".h", name + ".cc"],
+        tools = ["//codegen:code_generator"],
+        cmd = "$(location //codegen:code_generator) " +
+              "--model=$< --output_dir=$(RULEDIR) --output_name=%s" % name,
+        visibility = ["//visibility:private"],
+    )
+
+    native.cc_library(
+        name = name,
+        hdrs = [name + ".h"],
+        srcs = [name + ".cc"],
+        deps = [
+            generated_target,
+            "//codegen/runtime:micro_codegen_context",
+            "//tensorflow/lite/c:common",
+            "//tensorflow/lite/c:c_api_types",
+            "//tensorflow/lite/kernels/internal:compatibility",
+            "//tensorflow/lite/micro/kernels:micro_ops",
+            "//tensorflow/lite/micro:micro_common",
+            "//tensorflow/lite/micro:micro_context",
+        ],
+        copts = micro_copts(),
+        visibility = visibility,
+    )
diff --git a/codegen/examples/hello_world/BUILD b/codegen/examples/hello_world/BUILD
new file mode 100644
index 00000000000..88d33cf347e
--- /dev/null
+++ b/codegen/examples/hello_world/BUILD
@@ -0,0 +1,14 @@
+load("//codegen:build_def.bzl", "tflm_inference_library")
+
+package(default_visibility = ["//visibility:public"])
+
+tflm_inference_library(
+    name = "hello_world_model",
+    tflite_model = "//tensorflow/lite/micro/examples/hello_world/models:hello_world_int8.tflite",
+)
+
+cc_binary(
+    name = "hello_world",
+    srcs = ["hello_world.cc"],
+    deps = [":hello_world_model"],
+)
diff --git a/codegen/examples/hello_world/README.md b/codegen/examples/hello_world/README.md
index dc64db9167d..eb68b1bc49d 100644
--- a/codegen/examples/hello_world/README.md
+++ b/codegen/examples/hello_world/README.md
@@ -7,7 +7,7 @@ is checked in for now so that it can be reviewed during the prototyping stage.
 Please note that this will execute Bazel from make as part of the process.
 
 ```
-make -f tensorflow/lite/micro/tools/make/Makefile codegen_hello_world
+bazel build //codegen/examples/hello_world:hello_world
 ```
 
 ## Running the example
@@ -16,7 +16,7 @@ TODO(rjascani): The command works, but it'll just crash as we don't have all of
 the data structures fully populated yet.
 
 ```
-make -f tensorflow/lite/micro/tools/make/Makefile run_codegen_hello_world
+bazel run //codegen/examples/hello_world:hello_world
 ```
 
 ## Updating the generated sources
diff --git a/codegen/examples/hello_world/hello_world.cc b/codegen/examples/hello_world/hello_world.cc
index 9e8caea8bad..70d665bc8cd 100644
--- a/codegen/examples/hello_world/hello_world.cc
+++ b/codegen/examples/hello_world/hello_world.cc
@@ -13,7 +13,7 @@ See the License for the specific language governing permissions and
 limitations under the License.
 ==============================================================================*/
 
-#include "hello_world_model.h"
+#include "codegen/examples/hello_world/hello_world_model.h"
 #include "tensorflow/lite/c/c_api_types.h"
 
 int main(int argc, char** argv) {
diff --git a/codegen/examples/hello_world/update_example_source.sh b/codegen/examples/hello_world/update_example_source.sh
index df5e2ace365..a381fed58f1 100755
--- a/codegen/examples/hello_world/update_example_source.sh
+++ b/codegen/examples/hello_world/update_example_source.sh
@@ -24,6 +24,9 @@ SCRIPT_DIR="$(cd "$(dirname "${BASH_SOURCE[0]}")" && pwd)"
 ROOT_DIR=${SCRIPT_DIR}/../../..
 cd "${ROOT_DIR}"
 
-make -j8 -f tensorflow/lite/micro/tools/make/Makefile codegen_hello_world
-cp ./gen/linux_x86_64_default/genfiles/hello_world_model.h ${SCRIPT_DIR}
-cp ./gen/linux_x86_64_default/genfiles/hello_world_model.cc ${SCRIPT_DIR}
+bazel build //codegen/examples/hello_world:hello_world_model
+cp ./bazel-bin/codegen/examples/hello_world/hello_world_model.h ${SCRIPT_DIR}
+cp ./bazel-bin/codegen/examples/hello_world/hello_world_model.cc ${SCRIPT_DIR}
+clang-format --style=google -i \
+  ${SCRIPT_DIR}/hello_world_model.h \
+  ${SCRIPT_DIR}/hello_world_model.cc
diff --git a/codegen/runtime/BUILD b/codegen/runtime/BUILD
new file mode 100644
index 00000000000..a1cb6c160bf
--- /dev/null
+++ b/codegen/runtime/BUILD
@@ -0,0 +1,18 @@
+load("//tensorflow/lite/micro:build_def.bzl", "micro_copts")
+
+package(default_visibility = ["//visibility:public"])
+
+cc_library(
+    name = "micro_codegen_context",
+    srcs = ["micro_codegen_context.cc"],
+    hdrs = ["micro_codegen_context.h"],
+    copts = micro_copts(),
+    deps = [
+        "//tensorflow/lite/c:common",
+        "//tensorflow/lite/kernels:op_macros",
+        "//tensorflow/lite/kernels/internal:compatibility",
+        "//tensorflow/lite/micro:micro_context",
+        "//tensorflow/lite/micro:micro_graph",
+        "//tensorflow/lite/micro:micro_log",
+    ],
+)
diff --git a/tensorflow/lite/micro/examples/hello_world/models/BUILD b/tensorflow/lite/micro/examples/hello_world/models/BUILD
index 4f025b03678..4c9441b86fe 100644
--- a/tensorflow/lite/micro/examples/hello_world/models/BUILD
+++ b/tensorflow/lite/micro/examples/hello_world/models/BUILD
@@ -9,7 +9,10 @@ exports_files(
         "hello_world_float.tflite",
         "hello_world_int8.tflite",
     ],
-    visibility = ["//tensorflow/lite/micro/examples/hello_world:__subpackages__"],
+    visibility = [
+        "//codegen/examples/hello_world:__subpackages__",
+        "//tensorflow/lite/micro/examples/hello_world:__subpackages__",
+    ],
 )
 
 generate_cc_arrays(