diff --git a/docs/changelog/2789.bugfix.rst b/docs/changelog/2789.bugfix.rst
new file mode 100644
index 000000000..2ba21717b
--- /dev/null
+++ b/docs/changelog/2789.bugfix.rst
@@ -0,0 +1,3 @@
+Upgrade embedded wheels:
+
+* pip to ``24.3.1`` from ``24.2``
diff --git a/src/virtualenv/seed/wheels/embed/__init__.py b/src/virtualenv/seed/wheels/embed/__init__.py
index ce8690e91..4af82487c 100644
--- a/src/virtualenv/seed/wheels/embed/__init__.py
+++ b/src/virtualenv/seed/wheels/embed/__init__.py
@@ -7,37 +7,37 @@
 BUNDLE_FOLDER = Path(__file__).absolute().parent
 BUNDLE_SUPPORT = {
     "3.8": {
-        "pip": "pip-24.2-py3-none-any.whl",
+        "pip": "pip-24.3.1-py3-none-any.whl",
         "setuptools": "setuptools-75.2.0-py3-none-any.whl",
         "wheel": "wheel-0.44.0-py3-none-any.whl",
     },
     "3.9": {
-        "pip": "pip-24.2-py3-none-any.whl",
+        "pip": "pip-24.3.1-py3-none-any.whl",
         "setuptools": "setuptools-75.2.0-py3-none-any.whl",
         "wheel": "wheel-0.44.0-py3-none-any.whl",
     },
     "3.10": {
-        "pip": "pip-24.2-py3-none-any.whl",
+        "pip": "pip-24.3.1-py3-none-any.whl",
         "setuptools": "setuptools-75.2.0-py3-none-any.whl",
         "wheel": "wheel-0.44.0-py3-none-any.whl",
     },
     "3.11": {
-        "pip": "pip-24.2-py3-none-any.whl",
+        "pip": "pip-24.3.1-py3-none-any.whl",
         "setuptools": "setuptools-75.2.0-py3-none-any.whl",
         "wheel": "wheel-0.44.0-py3-none-any.whl",
     },
     "3.12": {
-        "pip": "pip-24.2-py3-none-any.whl",
+        "pip": "pip-24.3.1-py3-none-any.whl",
         "setuptools": "setuptools-75.2.0-py3-none-any.whl",
         "wheel": "wheel-0.44.0-py3-none-any.whl",
     },
     "3.13": {
-        "pip": "pip-24.2-py3-none-any.whl",
+        "pip": "pip-24.3.1-py3-none-any.whl",
         "setuptools": "setuptools-75.2.0-py3-none-any.whl",
         "wheel": "wheel-0.44.0-py3-none-any.whl",
     },
     "3.14": {
-        "pip": "pip-24.2-py3-none-any.whl",
+        "pip": "pip-24.3.1-py3-none-any.whl",
         "setuptools": "setuptools-75.2.0-py3-none-any.whl",
         "wheel": "wheel-0.44.0-py3-none-any.whl",
     },
diff --git a/src/virtualenv/seed/wheels/embed/pip-24.2-py3-none-any.whl b/src/virtualenv/seed/wheels/embed/pip-24.3.1-py3-none-any.whl
similarity index 84%
rename from src/virtualenv/seed/wheels/embed/pip-24.2-py3-none-any.whl
rename to src/virtualenv/seed/wheels/embed/pip-24.3.1-py3-none-any.whl
index 542cdd1e7..5f1d35be6 100644
Binary files a/src/virtualenv/seed/wheels/embed/pip-24.2-py3-none-any.whl and b/src/virtualenv/seed/wheels/embed/pip-24.3.1-py3-none-any.whl differ