diff --git a/index/server/pkg/server/endpoint.go b/index/server/pkg/server/endpoint.go
index 0457e120..b93eb3d0 100644
--- a/index/server/pkg/server/endpoint.go
+++ b/index/server/pkg/server/endpoint.go
@@ -1,5 +1,5 @@
 //
-// Copyright 2022 Red Hat, Inc.
+// Copyright 2022-2023 Red Hat, Inc.
 //
 // Licensed under the Apache License, Version 2.0 (the "License");
 // you may not use this file except in compliance with the License.
@@ -305,6 +305,26 @@ func serveDevfileStarterProjectWithVersion(c *gin.Context) {
 			return
 		}
 
+		// Track event for telemetry. Ignore events from the registry-viewer and DevConsole since those are tracked on the client side. Ignore indirect calls from clients.
+		if enableTelemetry && !util.IsWebClient(c) && !util.IsIndirectCall(c) {
+
+			user := util.GetUser(c)
+			client := util.GetClient(c)
+
+			err := util.TrackEvent(analytics.Track{
+				Event:   eventTrackMap["spdownload"],
+				UserId:  user,
+				Context: util.SetContext(c),
+				Properties: analytics.NewProperties().
+					Set("devfile", devfileName).
+					Set("starterProject", starterProjectName).
+					Set("client", client),
+			})
+			if err != nil {
+				log.Println(err)
+			}
+		}
+
 		c.Header("Content-Disposition", fmt.Sprintf("attachment; filename=\"%s.zip\"", starterProjectName))
 		c.Data(http.StatusAccepted, starterProjectMediaType, downloadBytes)
 	}
diff --git a/index/server/pkg/server/index.go b/index/server/pkg/server/index.go
index 94a98bd0..d8e68a7f 100644
--- a/index/server/pkg/server/index.go
+++ b/index/server/pkg/server/index.go
@@ -1,5 +1,5 @@
 //
-// Copyright 2022 Red Hat, Inc.
+// Copyright 2022-2023 Red Hat, Inc.
 //
 // Licensed under the Apache License, Version 2.0 (the "License");
 // you may not use this file except in compliance with the License.
@@ -41,9 +41,10 @@ import (
 )
 
 var eventTrackMap = map[string]string{
-	"list":     "list devfile",
-	"view":     "view devfile",
-	"download": "download devfile",
+	"list":       "list devfile",
+	"view":       "view devfile",
+	"download":   "download devfile",
+	"spdownload": "Starter Project Downloaded",
 }
 
 var mediaTypeMapping = map[string]string{