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ROADMAP.md

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Iterations

Iteration 1: Billing

Goal: 20 clients

Requires:

  • Hello World app code/testing/CI/deployment
  • Authentication with QuickBooks SSO
  • Integration with Recurly
  • Marketing site: Single landing page with contact form

Management:

  • Billing: Recurly
  • Referrals: Does not exist
  • Project setup: Manual
  • Task boards: Basecamp
  • Recipes: Basecamp
  • Add-ons: Manual through recurly
  • Links to resources: Basecamp
  • Analytics: Mostly manual process

Iteration 2: Referrals

Goal: 30 clients

Requires:

  • Integration with SaaSquatch

Management:

  • Billing: Recurly
  • Referrals: SaaSquatch
  • Project setup: Manual
  • Task boards: Basecamp
  • Recipes: Basecamp
  • Add-ons: Manual through recurly
  • Links to resources: Basecamp
  • Analytics: Mostly manual process

Iteration 3: Task management

Goal: 50 clients

Requires:

  • Task boards
  • Recipes
  • Plug in the Doers

Management:

  • Billing: Recurly
  • Referrals: SaaSquatch
  • Task boards: Activecell
  • Recipes: Activecell
  • Project setup: Doers
  • Add-ons: Manual through recurly
  • Links to resources: Basecamp
  • Analytics: Mostly manual process

Iteration 4: Add-ons

Goal: 100 clients

Requires:

  • Resources page
  • Marketing site upgrade

Management:

  • Billing: Recurly
  • Referrals: SaaSquatch
  • Task boards: Activecell
  • Recipes: Activecell
  • Project setup: Doers
  • Add-ons: Resources page
  • Links to resources: Resources page
  • Analytics: Mostly manual process

Iteration 5: Tuning the machine

Goal: 500 clients

Requires:

  • Analytics automation: Instrument all key drivers
  • Internal use of specialists (SEO, SEM, PR, Content, Leads, Closers, Acct Mgt, Support)

Other thoughts

P&L unit breakdown (000s):

Unit rev: $500 COGS: $250 (50%) Cust Acq: $100 (20%) Gross margin: $150 (30%)

Base overheads (000s):

Moderdate comp, Adam/Jason: $30 Engineering (R&D): $15 Other bullshit: $ 5 Total overheads: $50

Breakeven:

$50,000 monthly overheads / $150 monthly unit gross margin 333 clients